Every stride tells a story
Let’s tell yours.
Whether you're an athlete, an event, a brand or a horse owner, your story deserves to be told in a way that captures its passion, individuality, and authenticity.
Let’s bring your vision to life with content that connects, inspires, and leaves a lasting hoofprint.
Hey there! I’m Kirsty
Equestrian Media Specialist
Hi, I’m Kirsty Pasto and as the name might suggest I am the driving force behind Kirsty Pasto Media.
With over 15 years of experience in equestrian media and PR, I’ve built a career helping some of the biggest names in the industry elevate their social media presence, refine their communications strategies, and create impactful content that truly resonates with their audiences.
Now, I’m bringing that expertise directly to you, offering bespoke, high-quality services designed to meet your unique needs.
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![Man wearing a dark North Face jacket, smiling indoors. Richard Todd.]()
"Working with Kirsty was brilliant. She has an excellent work ethic and is fully committed to delivering to the highest standards. Innovative and creative in her marketing and PR and adept at managing challenging people in fast-paced environments. Kirsty has the flexibility to manage changing priorities and increasing workloads whilst ensuring that the core activity does not suffer.
Richard Todd, Show Director - Horse of the Year Show
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![Equestrian rider on a black horse in an outdoor arena with a scenic background of trees and water.]()
"Engaging Kirsty's services has been a major contributor to the success of my business. Her ideas and energy have kept me on track and have helped me to grow my business and brand awareness. Her images of our horses for sale have ensured we have sold every horse we have put on the market. Kirsty is not only good at what she does; she is also friendly and efficient, making working with her a pleasure."
Samantha Bray, Owner - Samantha Bray Dressage
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![A person smiling and standing next to Dressage horse Valero with its head resting on their shoulder, outside a wooden stable.]()
"Kirsty is one of the most hard-working, genuinely passionate, knowledgeable people I have had the pleasure of working with, especially within the equestrian community! Her understanding of the sport is unrivalled, and her dedication to growing the sport, championing athletes, and creating incredible content is unparalleled. I’d recommend Kirsty in a heartbeat, no matter your project."
Emma Shadbolt, Sports Content and Digital Manager - Fédération Équestre Internationale (FEI)
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Featured Work
PARIS 2024
Explore the groundbreaking social media strategy behind the FEI’s Paris 2024 Olympic and Paralympic Games. From powerful storytelling to stunning visuals, this campaign set new records, bringing the excitement of equestrian sport to audiences worldwide, live from the heart of Versailles.
Australian Equestrian Team
Discover the media, communication, and content strategy crafted for the Australian Equestrian Team. Centred on athlete-driven storytelling, this suite of work captured the team’s journey and achievements, bringing their story to life on the world stage.
