About Me

G’day, I’m Kirsty

Originally from Australia, I've spent 15 years traveling the globe working in equestrian media. Now based in France, I use my international experience to support clients worldwide. Whether you're near or far, I’m here to help share your story and elevate your brand, big or small. Let’s work together to bring your vision to life!

Person in riding gear sitting on a brown horse with a bridle, surrounded by greenery.

Expertise That Speaks for Itself

I specialise in creating dynamic content, managing strategic PR, and curating social media that speaks directly to your audience. With a focus on capturing genuine moments and crafting impactful narratives, I help equestrian brands stand out. Based in Nice, France, I collaborate with clients worldwide to bring their vision to life through creativity, precision, and passion.

Ready to elevate your brand? Let’s make it happen!

Services

Where it all began

2010

Graduated from Monash University with a Bachelor of Communications, majoring in Public Relations and Journalism. I started my career at Penguin Books, diving straight into the world of publishing and communications.

Two people posing indoors near a window, dressed in business casual attire.

2014

Began working with Grandstand Media as Press and PR Manager for major events such as Horse of the Year Show and the British Showjumping National Championships.

Team member in Australian attire at Tokyo 2020 Olympics, wearing a face mask, holding a phone, with Olympic rings in the background.

2016

Joined Equestrian Australia’s High-Performance division as the Australian Equestrian Team’s Media and Communications Manager.

2022

Joined the FEI Media House as Social Media Lead, heading a talented team of digital creators. I was responsible for content creation, strategy, and channel management. I was also elected to the Board of Directors of the International Alliance of Equestrian Journalists (IAEJ) where I am still an active board member.

2024

At Paris 2024, I took on multiple roles throughout the Olympic and Paralympic Games. I served as Media Attaché for the Australian Olympic Team for Equestrian, Modern Pentathlon, and Artistic Swimming, while also leading social media for the FEI at both the Olympics and Paralympics.

Woman standing in an indoor horse arena overlooking a large equestrian event, with a scoreboard in the background and a sandy field below.

2025

In February 2025, I decided to focus on Kirsty Pasto Media full-time, offering my expertise to elevate equestrian brands, athletes, and events, both established and emerging.

And today I’m helping you showcase your equestrian brand and journey!

Over and out from @hicksteadevents! 👋

It was a brilliant week of sport, equine superstars, first class company and many laughs along the way.

Thank you to the wonderful event organisers and media team. Can’t wait to be back!

📸 ©Kirst

A glimpse through the lens from @hicksteadevents! 👀

What a wonderful week at the @agria_equine Royal International Horse Show where I was working on behalf of the Irish Horse Board, capturing all things Irish and excellent! 🇮🇪💚

Next stop: Dubl

Release the hounds! 🐕

Yet another unforgettable moment at @hicksteadevents. The @candh_hunt certainly made an entrance to be remembered during the @baileyshorsefeeds Supreme Working Hunter Championship. 🤩

📸 ©Kirsty Pasto, all rights reserv

Real-life Breyers! 🎠

I used to line them up on my bedroom floor and now I line them up with the lens! 😍🦄

📸 ©Kirsty Pasto, all rights reserved.

#EquestrianMedia #PR #KirstyPastoMedia #Showing #EquestrianPhotography #arabianhorses

Connect with me

Want more behind-the-scenes moments, stunning equestrian photography, and a peek into my latest projects? Follow along on Instagram for fresh content, stories, and updates!